Having been born in the Dominican Republic and immigrating to the United States at a young age, Yai Vargas’ story is one many people can relate to. The cultural and social nuances along with family traditions that were gathered along the way have all been weaved into the very fabric of Yai’s brand, which includes being the creator and leader of The Latinista. As a multicultural marketing expert, Yai has worked with Fortune 100 companies to help develop their connection with the community. Read on to learn more about Yai’s inspiring story.